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We’ve unveiled our new Compare and Recycle logo after months of work! See the fresh look and what it signals for our brand’s next chapter.
Written by Antonia, Head of Marketing | Consumer Electronics and Money-Saving
Last updated on 18 December 2025
Today we’re officially launching our new logo as part of a wider refresh of Compare and Recycle which you will see come together this year! After months of hard work and constant refinements, it’s exciting to finally unveil our new look and feel.
Since 2009 we’ve made fantastic progress with recycling companies we work with, the experience our customers have and our comparison service offering. The world around us has changed, we’ve evolved as a team and as a service, now the brand needs to evolve too.
Image: Compare and Recycle
The life-changing events of the past few years presented many of us with time to reassess their direction and reflect on what’s important and what lies ahead. At Compare and Recycle, we took the chance to change things up and we set out for a brand redesign to redefine our visual presence and fix some flaws.
In creating our new logo and the overall look, it was important to convey energy and give it a modern twist. Some of the changes are small, for example the shade of the colour green we switched to, but they lay a meaningful foundation to our identity going forward - bolder, courageous and challenging.
In the history of Compare and Recycle this is our third logo redesign, but there’s one thing that hasn’t changed - our commitment to keeping tech around for longer while helping our users to recycle their devices in a click. At the heart of Compare and Recycle there will always be our customers and the benefits they are reaping from using our website. Now geared with our brand new visual identity, we can’t wait to bring to life all the amazing elements of our transformation that we've planned. This is just the beginning, so stay tuned!
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