Mobile World Congress kicked off this year on the 27th of February in Barcelona, and with updates from all the top mobile phone brands we will keep our eyes peeled for you.
Every year, the entire global smartphone community heads to a major city for an expo event like no-other. Mobile World Congress (MWC) is an opportunity for smartphone vendors, network operators, media organisations, app and software vendors along with other key stakeholders to come together to highlight the latest technology, development and future insight. The purpose of the event is to cover the multifaceted nature of change within the smartphone marketplace and how developments and next generation applications will impact future trends and opportunities.
According to Mobile World Congress, the growing sense of dynamism within the sector has resulted in opportunity becoming more equal whilst remaining challenging. Only through insightful analysis of contemporary and future issues facing the sector can key stakeholders better understand the future and its possibilities.
What is it all about?
Mobile World Congress is both a massive mobile industry expo event and a series of keynote presentations and workshops. The event is predominantly aimed at mobile industry professionals but members of the public can buy tickets. This year Barcelona is hosting in two venues – Fira Gran Via and Fira Montjuic. The event takes place at the end of February – the dates this year are 27th of February to the 2nd of March 2017 between 9am and 7pm Barcelona local time.
Who is attending?
The biggest and smallest vendors and developers will be exhibiting their wares at MWC. HTC, Samsung, Microsoft to BlackBerry via a plethora of mid-level organisations from Fox, BBC Worldwide to MiniClip. The event will play host to companies from 120 countries from Latvia to Korea. These companies will exhibit not just current technology but will present prototypes of future technologies and innovations.
The events are broken down into pavilions. The breakdown of pavilions is as follows:
- App Planet Exhibition – with more than 200 app exhibitors
- Country Pavilions – Exhibits sponsored by governments with 30 governments representing their own domestic industries
- Graphene Pavilion – Highlighting the transformative nature of Graphene and its impact on mobile technologies
- Green Technology Pavilion – All green mobile developments are here from sustainable apps to efficient technology
- GSMA Innovation City – interconnectedness of mobile technology in the real-world
- GSMA Pavilion – GSMA Official events
- Internet of Things Pavilion – The IoT experience and how the mobile industry will collaborate?
- Mobile Cloud Pavilion – How cloud technology can impact mobile industry
- NEXTech – How automation, VR and robotics will impact mobile industries
- NFC & Mobile Money Pavilion – How smart money and mobile phones are changing the way people use money
- Wearables Pavilion – How wearable devices and mobile technology can create future synergies
Attending Mobile World Congress, therefore, can help industry leaders and smartphone fans stay ahead of the curve by following the contemporary and future developments of key mobile sector influences – from apps to wearables from the cloud to artificial intelligence. The interplay will play a big part in the future development of the smartphone. The three-day event can help showcase the best, the not so best and the most radical smartphone technology around and help people understand the inter-connected-ness of smartphones and the future of mobile.