Huawei has been building up public support as a premium brand over the course of the last half decade. They have created devices that have changed the debate. Their design format has helped to change the design debate around mobile phones. The issue is Chinese consumer items have very low positive public sentiment. People buy cheap Chinese goods because they’re cheap, in fact. This has impacted high-value Chinese brands. Huawei is countering this public conception by building innovative and game-changing devices that make even Apple and Samsung sit up and start to take the Huawei threat seriously.
At Mobile World Congress this week, in Barcelona, Huawei unveiled the new P10 and P10 Plus flagships. The premium P10 Plus is the most audacious handset ever announced by Huawei. The 5.5” display with an array of powerful components for a radically low price is a carefully created balance to help nurture new consumer interest. The P10 Plus is a wondrous device to behold. The glass coating screen and brushed metal rear casing is a joy to handle. The device is not too heavy whilst retaining a sense of quality with its curved rear helping to make it balance more evenly in-hand.
The new Huawei P10 comes with impressive changes
The handset is unlike the P9. The finger print reader has been relocated to the front of the device. The new Corning’s Gorilla Glass is the strongest tempered glass ever used in a mobile device. There is a legacy drawback – unlike HTC and other manufacturers – the fingerprint sensor is not a ‘home’ style button. This can cause new users some disquiet when trying to return to the home screen. However, Huawei has a series of proprietary gestures that can help move around quite easily – once learned.
The display is a beautifully vibrant Quad HQ screen with display ratio of 2560 x 1440. This means it is one of the most impressive ultra-high definition displays available. The only drawback is that the display could be crisper still if they’d have opted for an AMOLED screen as opposed to an LCD organic display. The device comes with dual-cameras with the main camera using Leica Summarit lenses with 20-megapixel sensors. The basic details are as such: A Kirin 960 octo-core processor with 4 or 6GB of RAM available and a 3,750mAh battery which is SuperCharge compliant meaning half a battery charge can be accomplished within 30 minutes of charge time.
The Huawei P10 Plus is a tour de force in both design and technological endeavour. The device brings together the historic evolution of the P-range with an innovative streak with better technology and software to help get the very best out of a handset that costs half the amount of the alternative iPhone 7 Plus. Huawei has a long way to go in order to build up a more progressive brand loyalty and following. However, devices like the P10 and P10 Plus are massive steps in the right direction towards dethroning Samsung and Apple as bastions of mobile innovation and technological genius. Both models are expected to be available in the UK late March – April , although the price tags haven’t been confirmed yet.