12/16/2016

Apple vs Android - What does 2017 hold?

The tribal machinations of Apple versus Android are a well-documented annual rites of passage endeavour that the technology pundits love to roll out annually – and we are no different. Apple and Android have almost messianic tribal support and therefore any comparisons of the platforms usually tend to lead to some negative scorn. However, this article will just highlight what the sector’s leading thinkers believe is in store for 2017 for our famous market dominating duo of smartphone platforms.

First off, we should highlight an inconsistency. Android is not one singular device. It is a myriad of devices and platforms from Amazon to Huawei. It is a range of budgets, specs and choices. Apple is simply the iPhone. This article will highlight, for the sake of clarity, what we expect between Apple’s iOS and Android’s OS.

Android “O”

The Google-backed operating system, usually named after a dessert or sweet, will be unleashed in August 2017, carrier dependent as always. The 2017 flavour of Android, if you forgive the pun, could be a new game-changing platform. Android Andromeda has long been talked about. Google has a problem. It created Android but it also created Chome OS – the OS that powers Chromebooks or Chromeboxes. This fragmentation is a bigger problem than the device fragmentation suffered by Android smartphones. Google is working on mashing up Chrome OS with Android. One OS along all the Google platforms. The Wall Street Journal believes 2017 will be the year of the Google mashup.

Another area of possible Android greatness is the news that Android “O” will increase the capacity for the OS to utilise GPU processes within Qualcomm and other leading processor manufacturers technologies. The implications of this news have reverberated the VR community. Virtual Reality is coming in 2017 and this means that developing capacity and broadening capacity will be a central tenet of the Android “O” ecosystem. This will be further complemented by Google’s Daydream VR technology which will act as the catalyst for improved VR output on Android technologies.

Apple’s iOS 11

The year 2017 will be a pretty busy one for Apple Inc. as it launches an array of new technologies and software. Chief among said technologies and software will be its ubiquitous device-based OS. Simply called iOS. We are now in our 10th incarnation and 2017 will see the launch of the 11th version. Apple likes to keep its cards close to its chest. Leaks are usually limited and they know how to launch a product. Therefore, we only know a little bit about what’s coming Apple’s way. We know that wireless charging and augmented reality will play a big part in the overall user experience. According to both MacRumors and MacWorld, AR will be a big part of iOS 11. Patents already illustrate the software role of iOS in redefining the user experience and to help create a more useful and responsive Siri personal assistant.

The other area, as stated above, will be the wireless charging element of battery life control that iOS manages on behalf of the device. According to Bloomberg, 2017 will be the year of wireless charging for iPhone and hence iOS software. The centrality of wireless charging is the diversity – the growing public hotspots and domestic hotspots – will see an end to long over-night charging behaviour in favour of less frequent bursts of wireless charging. This, Apple argues, will help in terms of controlling battery life from a software perspective.

What the two OS platforms will bring to the table is anyone’s guess. However, if these predictions come true, we could see an interesting 2017 in mobile smartphone OS terms.

Andrew

Andrew

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