12/06/2013

Apple Reveal iOS 7

apple_iphone_ios7Since the launch of the iPhone the interface of iOS devices has remained largely the same. There have been a number of minor changes but the general look and feel isn’t a million miles away from the one we first saw back in 2007. While the iOS interface has its critics the success of the iPhone and other iOS devices suggests it has at least as many supporters as hater but even some of the more hardcore Apple fans still have complaints about the interface of some apps in particular. With the recent trend towards ‘flat’ design interface elements such as the leather texture on the notes app are frowned upon by many designers and iOS 7 is Apple’s response to those critics.

Things are immediately very different in iOS 7, the familiar lock screen is gone in favour of a design that looks more Android than iPhone. At a first glance the traditional icon based home screen looks largely untouched it quickly becomes clear that the style of the icons has changed quite dramatically giving iOS 7 a very different feel to previous versions. The new icons are dominated by gradients and simplicity while the gloss has very much disappeared in order to achieve a flatter look. Accompanying the new look are various improvements to usability and many apps have significantly changed interfaces in line with the changes to the operating system.

Many are complaining about the similarities to both Android and Windows Phone after Apple have been very critical of people drawing inspiration from their own interfaces in the past. Other complaints are aimed at the general visual style of iOS 7 which is considered by some to be less attractive than previous versions. Of course while there are many complaints there are plenty of iPhone fans who see iOS 7 as a great step forward and a huge improvement.

It’s clear that iOS 7 is a significant departure from previous versions and that could upset at least as many iPhone users as it pleases. While the iPhone has grown a little stale Apple still sell a huge number of fans and making such massive changes may lose current customers without gaining any new fans. On the other hand iOs 7 may prove to be a huge success and please both existing Apple users while tempting Android and Windows Phone users to join the party.

Lee

Lee

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